Grow Brand Awareness
Increase Website Conversions
Drive Traffic
Capture sign-up
Generate Interest
Viral Organise Friends Feeds
Grow Fan Page
Advanced Profile Targeting
Increase Retention and Loyalty
Develop Brand Advocators

so how do We get such great results?

Reach specific audiences with precision and efficiency

We specialise in using videos for our social media campaigns. Our campaigns are always trying to target audiences to drive them to a call-to-action, this can be to drive and improve brand sentiment, brand awareness or direct sell. Using channels such as YouTube, Facebook, Twitter, Linkedin and Instagram to drive users to your website opens up the most effective avenue to bring the audiences together and remarket to them across all platforms rather than just the one they were captured from.

All channels work slightly different to identify the ideal audience, so a campaign needs to be personalised for each social channel

Affinity Audiences to help connect with the ideal customers online.

Custom affinity audiences are defined by who would be the idea type of types of customers whom you want to reach across the web, on any screen. By factoring in consumers’ most recent passions and ongoing interests, your message always reaches the right users. AdWords uses a users browsing history, time on pages visited and then associates an interest category with the users browser. Facebook uses a users interests and activity. While looking at your direct and indirect competitions helps find other user types.

first party target customers

  • Finding existing customers.
  • Identifying existing Facebook, Instagram, Twitter and YouTube etc members.
  • Database customers – newsletter subscribers, App users etc.
  • Help you find your existing customers and contacts on Facebook.

Lookalike audiences

From the new customers from online, mobile or in-person sales allows targeting lookalikes from this new audience

New lookalike audiences

Facebook, Instagram and YouTube will help you build target audiences who are similar to your contacts and then remarket to engaged lookalike audiences

Companies and marketers have long banked on the power of influencers in promoting their brands and products. That’s why you see celebrity endorsers on multi-media advertisements and promotional road shows all the time.

Today, with the vast reach of social media, marketers look for the top social media influencers to sway their followers to take interest in their client’s company and their products.

Influencer marketing has emerged as one of the key strategies today because of its high success rate. According to statistics by ION published on Forbes, “Around 71% of consumers are more likely to make a purchase based on a social media reference.”

If influencer marketing isn’t a part of your strategic marketing plan yet, it’s time to consider it. You can leverage the power of social media influencers to attract customers and keep them buying your products and use your services.

Identify influencers
Develop content
We take the time to find the right influencers, when you have a clear idea of who you want to reach.
Collaboration with influencers almost always involves creating content.
We work with both social influencers to either bring more awareness or sales to your brand

The target's likelihood to be influenced by a specific influencer depends on four factors

Social change is usually a result of minority influence. This is when a small group of people (the minority) manage to persuade the majority to adopt their point of view. It has been found that once the minority begin to persuade people round to their way of thinking, a snowball effect begins to happen

To succeed, you need to find the right social media influencer who can reach your target audience. And you can only do this when you have a clear idea of who you want to reach and how you want to deliver your message.

Everyone by now knows that video content is popular and, therefore, important for social media marketing. And as social algorithms keep evolving, video will only grow more valuable for generating engagement and building your following.Instagram’s Stories feature and Snapchat itself also give brands the chance to create video content and share it immediately with their followers. Having the ability to create that kind of content and the strategy to tie it to your written content for your blog and outside publications will be critical for brands in 2018.More than 200 million people use Instagram Stories each month, which is 50 million more than those who use Snapchat. Amazingly, the Instagram Stories feature is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018.

Business Analysis
We start our by understanding your business offering and USP's, target customers, your competitors, your website or landing pages and results from any other marketing channels used.
Audience Research
Using the social media audience insights and the Google Display Planner, we understand more about your website users such as demographics, interests and websites visited.
Google Analytics
We setup and manage the campaign tracking in Google Analytics to track website conversions.Google Analytics provides deeper insight showing us what happens when someone leaves Facebook or Twitter to visit your website.We analyse which areas of your account are working best and which areas require a refinement of tactics.
Budget Management & Bidding
We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target  Cost Per Action, Return On Ad Spend or brand objective- so the areas with the best advertising return are spending the most budget.
Social media audit
We review any accounts for quick win opportunities and provide a longer term.
Account Structure
We organise your advertising account based on your performance history, business objectives, and our experience. We create campaigns using all the relevant targeting features, and optimise for Cost Per Action or brand advertising goals.
Pixel Conversions
We use Facebook pixel conversion tracking for recording website leads or sales, as well as to further optimize your campaigns.
Multi Variant Testing
We test a control ad version against another A-B advert versions or different audiences to get the best mix of Click Through Rate, conversion rate and conversions per impression.
Campaign Settings
We configure the campaigns with your persona targeting, custom ad scheduling and strategy that best fit your business and advertising goals.
Ad Copy & Creative
We can create the video ads to test which parts of your business offering appeals most to your current and prospective customers. We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.
Campaign Expansion
Expanding your campaign to get more reach and provide a higher Return On Investment is top priority.

Here’s What We Do Very Well

If you want to find the right social platform from which to launch a Social Media video campaign for your business, why not give Numo Group a call today on 03450920790.