What’s so clever about smarter TV advertising?


January 31, 2018

The evolution of TV advertising is here!

Traditionally TV advertising meant hours of research in order to select the TV channels you hoped your ideal customer watched the most; with our smarter approach to TV advertising the difference is you choose the person rather than the channel. In a world where we construct our own entertainment viewing through iPlayers, hubs, sticks and Sky boxes it’s easier than ever for your business to create targeted advertising, utilising viewer data for more relevant (more interesting) ads - This means businesses can now advertise amazing content, but only to the most relevant audience. Click on the image below to find out more...

Sky Adsmart Explained

Want to find out more? Here’s 3 key facts about smarter TV campaigns…

  • Sky AdSmart TV advertising means you can now show different ads to different households while they are watching the same program. With our help advertisers can move beyond large-scale traditional TV ad buys, and focus on creating advertising relevant to their ideal demographic and ultimately create the most impact.
  • With Sky AdSmart your ad will sit seamlessly next to the viewers favourite shows and bigger brands on some of the nation’s favourite channels including Sky Sports*, Sky1 and MTV. With positive brand association like this viewers overall impression of your company will improve and brand awareness will inevitably soar. 
  • You only pay when 75% of your advert is viewed and it’s easy to track your results! With deeper insights and dependable ROI data advertisers can understand the true performance of their ad — including engagement, brand lift and conversions.

Why waste money reaching millions during the FA cup final when you can simply target a specific demographic for a fraction of the cost - Who says TV has to be expensive?

Talk to Numo today about TV Advertising with Sky AdSmart

*Excludes live broadcasting


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