What does it mean to market with Google?

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January 31, 2018

Think of Google, and the first thing that comes to mind is the world's top search engine; and while ranking at the top of Google will make you more visible to your consumers SEO isn’t where marketing with Google ends. Look a little deeper and Google has created so many marketing and advertising tools; Google Shopping, Google Display network, Google Analytics, DoubleClick and more - This advertising powerhouse offers so many solutions, how do you know where to start? As an accredited Google Partner we are clued up on the latest Google technology and the most effective way to utilise everything Google has to offer.Here are just 3 of the awesome tools Google offers:YouTube - Don't just say it, show it with powerful video advertising on YouTube.

Take advantage of the biggest online video site, with over 4 billion video streams a day YouTube is a great way to create a buzz about your company. With our skills it’s surprisingly easy for you to create content, educate people about your brand and drive engagement.Get in touch to find out more about how to maximise this exciting channel.Google Adwords - Get your business found with quantifiable search performanceYou may already be aware of Adwords and might even have some campaigns running. However, Adwords is not just a single layered tool, it has grown over the years to include campaigns that are targeting not just search. They also include location (your location!) and drive phone calls or even bring in your products dynamically. This is not a static channel and the intelligence behind the system is getting even more complicated but incredibly powerful. So making sure you are getting the most from this marketing staple is simply vital.Connect with customers across the webYou can reach relevant customers on relevant websites across the web. A range of options let you target by website type, audience type or remarketing, when and where it matters.Google Display NetworkBy getting your ads on relevant sites and in front of more people, more often, when they come to buy, it’s your business that’s at the front of their mind.The Google Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.Quite simply marketing with Google means choosing the best tools for your campaign, but with so many marketing possibilities knowing what to use and when can be overwhelming. Here at Numo we work with you and your in house team to create a cohesive, integrated marketing campaign that allows Google to work for you, all with the budget that suits your company. We offer a critical eye on your current marketing efforts and advise on how to use Google’s tools to create a great, personalised user experience while raising your brand awareness. Find out more about driving traffic with Numo Consultancy.

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