How SEO can work for you?


January 31, 2018

SEO (search engine optimisation) simply means the process of making your website visible on search engines like Google, Bing and Yahoo.

For most of us the Internet is the first place we turn to when we are looking for something new, how to complete a task or just for general advice; our go-to source of information. With Google by our side we're even brave enough take on DIY tasks without consulting the fountain of all knowledge that is more commonly known as 'Dad'.

Let's face it, for businesses if your site isn't visible on major search engines you are immediately at a disadvantage. So how do you rank higher?

One of the main aspects of SEO is describing your products in a way that search engines can understand, for organic (non-paid) search engine results finding the terms and phrases (keywords) that generate traffic to your website is a huge part of this. We worked with leading insurance provider, Petplan to optimise their site and ultimately drive new business to their award winning company.


With a 45% market share, over 500,000 animals insured under their policies and a reputation for their affordable and friendly approach they are the UK’s number 1 pet insurer.


In a hugely competitive marketplace Petplan needed to improve ranking on major search engines to reflect with their high quality product. The company asked us to develop a solution that optimized their website for higher visibility incorporating the successful elements of their existing marketing efforts.


Numo had been providing Search Engine Optimisation for Allianz since 2000 with a history of providing a cost effective service and excellent results Numo were chosen to work closely with the agency to develop a solution. In collaboration with the Petplan’s team we created a bespoke SEO (search engine optimisation) package tailored to the time scale and KPIs of the project.Petplan’s existing Pay Per Click campaign was integrated into the strategy and after some extensive research to identify the most relevant terms, the website was optimized in line with the most recent search engine developments.

Here is just a sample of the terms identified for the highest traffic: pet insurance, pet cover, cat insurance, dog insurance… the list goes on.


Petplan is now ranked:

  • No. 1 for Pet Insurance
  • No. 1 for Pet Cover
  • No. 2 for UK pet insurance

Petplan Equine is now ranked:

  • No. 1 for Equine insurance
  • No. 1 for Horse insurance UK
  • No. 1 for Rider Insurance

And it doesn’t get much better than that, although we have only provided a sample of the terms available in the campaign the results speak for themselves. 

SEO isn't the minefield many consultants would have you believe, in fact a huge part is is ensuring that you are fully compliant with the current web standards and you respond well under speed tests. Here's where we can help. Our aim is always to provide a clear Return On Investment (ROI), each business will have different goals and expectations but with our open and honest approach we ensure we always look at the whole picture to provide you with the best possible return. Your KPI's can range from desired site traffic to an % increase in sales - Talk to us about what you would like to achieve.

TESTIMONIAL“We have worked with Numo for over four years and have been happy with our visibility over that period, we now have top placements for many of the major terms important to our Petplan business. We particularly like the format of reporting and find the information very useful as a guide to our visibility in the search engines. In the near future, we are looking to expand our program with Numo.” Allianz


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