Paid Search (or Pay per Click) provides those instant visits to your site via the search engines whilst your target is in the process of searching for your product or service. They are easily tracked and an ROI is straightforward and easily reported on. Unlike natural optimisation, this channel has a reliable cost base and can be more flexible with very focussed campaigns or seasonal approaches as required.
As well as being a Google Partner, we also provide solutions via the Microsoft/Bing Network that includes the Yahoo network that was.
Here’s an outline of our present tools and general methodology. We are constantly updated our processes in line with emerging technology - Check back in with us soon to see how we’re evolving to support your growing business.
One of the defining foundations of any campaign and it does not change for Pay per Click, this is where we develop the initial plan for growing your business in line with affordable goals and clear ROI.
To start the creative process we will always take into consideration your business aims and use these to develop your new or existing marketing plan.
Looking at some of your key competitors can give us an insight into any gaps in the market that could be exploited, as well as working with you to analyse successes and weaknesses
Our aim is always to provide a clear Return On Investment (ROI), each business will have has different goals and expectations but with our open and honest approach we ensure always look at the whole picture to provide you with the best possible return.
KPI's would can range from desired site a number of scenarios from traffic to an % increase in sales. Talk to us about what you would like to achieve.
As an accredited Google Partner Numo have been given the opportunity to provide a great new offer to businesses thinking of entering the world of pay-per-click advertising. Call us now to find out more.
So, once your strategy is in place, we create your Pay per Click account and support you to ensure best practice is adhered to.
We are on hand at this stage to give advice and ideas of how to show your product or service in the best light. This way you are more likely to give strength to your campaign and convert traffic into sales.
Through determining your campaign’s keywords as well as your ideal consumer demographic, location and behaviours we can help you connect with them.
What are your key USPs? With the right visuals and communication Numo can help you build the adverts to attract your desired audience. Once your ad is just right we use Google’s Display Network to ensure it’s seen by as many of your desired consumers as possible.
But how do you know if your ad is working? With ‘Pay per Click’ we use goal setting, campaign conventions and set you up with easy-to-use campaign tracking to make sure you make the most of your advertising budget.
The strategy only the start of the campaign, we now need to optimise with the live environment in mind. This stage usually takes some time, it’s often not until the 3rd month of the campaign that we have enough data to optimise the account.
This is where we together we reflect on which keywords have been successes and which have not, this is also the ideal chance to determine if there are any identifiable gaps in that market.
We can offer every level of interaction however our reporting service really is the key to unlocking the best intelligence from a ‘Pay per Click’ campaign.
The key to understanding the impact of your campaigns is analysing the results, sounds simple enough but we provide you with all the tools you need to investigate everything from visitor behaviour to the content of your campaign all from one easy to use dashboard. Whether you need to figure out how well your product is doing compared to your nearest competitor or review your budget Numo are here to help.
This is also the stage where you get to revisit those KPIs and make sure that our service is providing exactly what you need for success.
The process of managing a campaign can often be time consuming, but the crucial housekeeping of an account is more than just a laborious task. It can ultimately be the difference between a successful or an unsuccessful campaign.
Talk to us about how to keep your campaign on track with easy to use processes.